Diet ID is a Detroit, MI-based digital health company founded in 2016 that has developed a clinically tested visual toolkit for dietary assessment and diet management. Its platform provides an objective measure of diet quality, aiming to make dietary assessment a standard vital sign in clinical settings. The company serves healthcare providers and health-focused organizations.

Pocketnest is a Detroit-based fintech startup offering a white-labeled AI platform that delivers personalized financial wellness guidance to Millennials and Gen X-ers through financial institutions. The company uses behavioral science and psychology to coach users toward financial goals and was acquired in October 2025 by MSUFCU and Maps Credit Union.