Cloaked — consumer and enterprise digital-privacy platform (virtual identities, data removal, monitoring, call screening). Founded 2020 by brothers Arjun and Abhijay Bhatnagar; Lowell, MA. $400M+ raised; Series B led by General Catalyst and Liberty City Ventures, with Lux Capital, Human Capital, DuckDuckGo.

Manufactures Greek yogurt and other dairy and plant-based food products; founder Hamdi Ulukaya remains majority owner.

SMS and email marketing automation platform. NYC. Sequoia + Coatue. $10B valuation 2021. 8,000+ brands.

Direct-to-consumer eyewear company. NYC. First Round Capital + General Catalyst. IPO Sept 2021 at $6B. Co-founded at Wharton. Disrupted optical industry.