Oluwadi About · New Org. · Analysis · Reports · Trends · Blog ·
Oluwadi

Investigating the Overlooked

Region What Who For Analysis
← Analysis Walkabout — wander by real connection, not category
Churchill Downs Inc. Made $2.9 Billion in 2025. By the Company's Own Numbers, Only a Sliver of That Came From the Derby Itself. Kentucky's Other Famous Export Tells the Same Kind of Story, Twice Over.
Churchill Downs Incorporated's own homepage says it outright: "The Kentucky Derby is just the beginning." Its FY2025 books prove it -- the company is now mostly a gaming operator running slot-machine-style betting terminals, with the actual Derby accounting for a narrow slice of $2.9 billion in revenue. Kentucky's other signature export, bourbon, tells a parallel story: almost every major heritage brand has left state hands for owners in Japan, Italy, Britain, and France; even Kentucky's most mythologized "family" bourbon depends on a Louisiana company to actually make it; and a real 2025 trade war with Canada hit foreign-owned and family-run distillers alike. Only now is Kentucky's own bourbon industry starting to name who actually built it in the first place.
Read this piece →
Where this connects
BMW's Spartanburg Plant Has Been America's Largest Vehicle Exporter by Value for a Decade — and the Answer to 2025's New Tariffs Was to Make It Bigger
A German automaker's plant in Spartanburg has been America's largest vehicle exporter by value for over a decade. When new 2025 tariffs h...
Start a new walkabout