FintechNew York City

Betterment

Fintech · NEW YORK, NY

Automated investing and financial planning platform. NYC. Bessemer + Kinnevik. 800K+ customers, $40B+ AUM. Pioneer of robo-advisors.

Founded

Region

New York City

Investors

People

About NYC

New York is the country's financial capital, and its fintech and media companies grow directly out of Wall Street and the publishing/broadcast industries that were already there — not a separate tech scene bolted on. Columbia and NYU anchor the research side of a city dense enough that consumer-tech companies can test at a scale most regions can't.

Region Stats

Total firms 153

VC / investors 50

Companies 79

Universities 24

Known For

Fintech

Media

Consumer Tech