Georgia is "the Peach State" on every license plate, but South Carolina grows nearly three times as many peaches, and California grows more than both combined -- Georgia isn't even the country's second-largest peach producer most years. What Georgia's economy actually runs on has nothing to do with fruit: nearly 70% of the country's card-payment transactions get processed through a cluster of financial-technology companies concentrated in metro Atlanta, an industry insiders call Transaction Alley, and a film and television production sector that grew from $260 million in direct economic impact in 2008 to roughly $6 billion today, built almost entirely by one piece of tax policy. The strangest part isn't that the peach is more brand than crop. It's that the state built the branding directly into the tax code that grew its real industry -- a production only earns its extra film-tax credit by stamping a peach logo into the credits.