Functional BeverageMilwaukee, WI

Vitaminis

Functional Beverage · Milwaukee, WI

Clean-label functional food and beverage brand; shelf-stable juice shots for daily greens, immune support, and gut health. Based in Western Springs, IL -- not Milwaukee-headquartered, but a member of gener8tor Milwaukee's Oct 2025 cohort ($100K investment), same as the other four.

Founded

Region

Milwaukee, WI

Investors

Old Fashioned Ventures

People

About Milwaukee

Milwaukee is the real live case of a pattern that shows up across this site: capital that is HEADQUARTERED somewhere is not the same as capital DEPLOYED there. Northwestern Mutual Future Ventures -- $350M+ committed, 50+ investments -- sits in Milwaukee because Northwestern Mutual itself does, but its portfolio is national and coastal, not local. The capital actually reaching Milwaukee founders runs through a different set of names: Old Fashioned Ventures (gener8tor's Wisconsin-specific fund, which put $500K into five real Milwaukee-cohort startups in October 2025 alone), Cream City Venture Capital (Northwestern Mutual's separate, genuinely local fund), Milwaukee Venture Partners, Venture Investors, HealthX Ventures, Capital Midwest Fund, and CSA Partners. TitletownTech -- the Green Bay Packers/Microsoft venture firm -- is active here too, through a Co-Innovation Lab presence, one real link between two editions on this site.

Region Stats

Total firms 20

VC / investors 8

Companies 10

Schools 2

Known For

Fintech * Health * Manufacturing -- Venture Capital