Tecovas

Tecovas, an Austin-based cowboy boot and western wear brand, opened its first Richmond-area retail location at Short Pump mall in early September 2026. Founded as a direct-to-consumer web company over a decade ago, Tecovas has rapidly expanded into physical retail markets; the chain now operates 71 stores across 27 states (up from 31 stores in two states as of 2024). The brand emphasizes craftsmanship and affordable pricing; the Short Pump location hosts a grand opening weekend celebration with live music, gift bags, and free drinks.