Peloton

Peloton unveiled a new line of treadmills with AI-powered form feedback and running-focused features, marking a strategic pivot beyond its core stationary bike business. Three models launched October 1: the $2,195 Tread Flex (foldable), $3,495 Tread Vision, and $6,695 Tread+ Vision (with resistance training). The company is partnering with celebrities and platforms including Miley Cyrus, Spotify, and NYC Marathon.