Operating CompanyGreater Atlanta

SON (Swagged Out Nerds)

Operating Company , GA

SON (Swagged Out Nerds) is a Macon, Georgia-based esports agency focused on players, content creation, event planning, and retail. Operating as SON Technologies, the company also pursues workforce development through esports programming, and has been affiliated with Georgia Tech-related research initiatives.

Founded

Region

Greater Atlanta

Investors

ATDC

People

About Atlanta

Atlanta exists because of a railroad crossing — it was founded as a rail terminus, and that same logistics instinct now runs through Hartsfield-Jackson, the world's busiest airport by passenger traffic. Georgia Tech anchors the engineering side, while the Atlanta University Center — Morehouse, Spelman, Clark Atlanta — makes it home to the largest concentration of historically Black colleges in the country, a talent pipeline the fintech and media companies here don't always get credit for drawing on.

Region Stats

Total firms 181

VC / investors 16

Companies 154

Universities 11

Known For

Fintech

Media

Logistics