Operating CompanyGreater Detroit

HAAS Alert

Operating Company · Detroit, MI

HAAS Alert is a Detroit, MI-based safety technology company that operates Safety Cloud, a collision prevention service delivering real-time digital alerts to drivers about nearby emergency vehicles and roadway hazards. The company collaborates with automakers, public agencies, and cities, and joined Newlab at Michigan Central in 2022.

Founded

Region

Greater Detroit

Investors

People

About Detroit

Detroit sits on the river separating Michigan from Canada, and was the automotive capital of the world for most of the 20th century — a fact that shapes its mobility and advanced-manufacturing companies more directly than most cities' industrial pasts do. The University of Michigan, just west in Ann Arbor, and Wayne State in the city itself both feed that same engineering base.

Region Stats

Total firms 41

VC / investors 7

Companies 29

Universities 5

Known For

Mobility

Manufacturing

Venture