Consumer TechSalt Lake / Provo

Pura

Consumer Tech · Pleasant Grove, UT

Pura is a Pleasant Grove, UT-based smart fragrance company that designs connected home diffusers enabling users to customize and control premium scents via smart home technology. Its Pura 4 diffuser automatically detects inserted fragrance vials for a seamless experience. Pura offers a broad catalog of branded and artisan scents through its platform.

Founded

Region

Salt Lake / Provo

Investors

People

About Utah

Utah's "Silicon Slopes" corridor runs along the Wasatch Front, and BYU and the University of Utah both feed it — but the state's tight-knit business and community networks, shaped by its unusually concentrated population base, are a real and underdiscussed reason SaaS companies there have grown as fast as they have. It's a genuinely distinct venture culture, not just a cheaper Silicon Valley.

Region Stats

Total firms 57

VC / investors 14

Companies 36

Schools 7

Known For

Silicon Slopes

SaaS

Venture