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Zuckerberg Wore a Hoodie to His Own IPO Roadshow. Jobs Wore the Same Black Turtleneck for Thirty Years. Neither of Them Was Reading the Room.
Most people have to read what a room requires, and the work of doing it correctly is real and measurable. A small number of people don't -- not because of what they wear, but because of what they control. The wardrobe is a symptom. The control is the actual variable.
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Where this connects
Get in where you fit in
Three career choices, thirty years apart, opened three unrelated rooms -- a Navy oceanographic command, the New York publishing world, re...
Nevada and Iowa Have Almost the Same Population. One Has Eight Louis Vuitton Stores. The Other Has None.
A tier of retail exists that most of the country has never had reason to know about -- not because it costs too much, but because the sto...
The tax nobody sees you paying
Two ways to say the exact same thing: "no fronting" and "do not pretend." One is publishable in a formal paper. The other isn't -- not be...
Being in the room
Steve Wozniak didn't design the Apple I because he was smarter than everyone who didn't. He designed it because he was in a garage in Men...
By 2003, Sean John Was in 2,000 Stores Nationwide. Louis Vuitton Was in About 30 Cities. Both Built Real Belonging. Only One Needed a Gate.
Louis Vuitton, Hermes, and Bottega Veneta cluster in a small list of money-center metros and, for at least one brand, gate their scarcest...
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